Tech Report - Social Media Audit

From time to time it's worth doing a bit of a Social Media audit on yourself.  Some key questions:

• Have you got all the main social media platforms covered?
• What is your presence like on social media?
• What image are you presenting to the world via social media?

Here's a few tips on how to self-audit your social media presence and take a few steps to get ahead of the game:

1. Do a Google search on yourself.  For most people a simple search on your name won’t reveal many results, so try narrowing the search by including key terms that people might associate with you - such as “name+profession”; or “name+hobby”.  Also do an image search - it’s often surprising how your name might attach to various images online.  Hopefully your searches won’t find anything that might embarrass you or undermine your credibility.  If you do find something at least you’ve identified it and can take steps to have it removed, or at the very least you’re forewarned about what information is in the public domain.
2. The next step is to think about what you what your online presence to say about you - in a professional sense.  In many ways social media has made the traditional distinction between “public” and “private” almost irrelevant, but there are some steps you can take to proactively manage how the world sees you.  An easy place to start is Facebook - a sensible step is to limit your personal Facebook profile to your friends and family, but also creating a public Facebook page that can be shared with professional networks and the wider world.  Tone of voice and getting your content right for your target audience are also important considerations for platforms such as LinkedIn and Twitter.  We’ve seen too many public relations disasters where people have had misjudged Tweets blow up in their face - and yet people continue to make that mistake.
3. Proactively use your digital channels to enhance your profile and business prospects.  Use your online activity to demonstrate to the world that you are an expert in your field, that you have insightful and intelligent comments to make, and that you are up to date with the latest developments in your industry.  This doesn’t necessarily you need to write extensive blogs, but choose wisely the material that you share across your online platforms, join relevant discussions and groups on LinkedIn, and use the power of social media to connect with key people in your industry and engage with them via comments on their updates or postings.
4. Use tools such as Buffer and IfThisThenThat to fully leverage your activity and that you maintain a prominent profile within the consciousness of your target market.

Use the technology and switch on your personal digital strategy.

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